HONORABLE MENTIONSWelcome to the land of lost sentences.
SAWMILL CREEK SMOKEHOUSE
Investigate the ingredients.
PORTEÑOSimplicity is overrated.
Headline: one-night stands should always feel this good.
Copy: we know that once you get to the bar, the bar is low. but the bar for our soft-as-sin sheets is not. our award-winning sheets are made with eco-friendly eucalyptus lyocell, which is quite literally softer than cotton. actually, scratch that; it’s softer than the best cotton. and unlike your last one-night stand, we’ll stick around for a while (at least fifty washes to be exact.) do yourself (and them) a favor and check out our website to learn more about your new obsession.
Headline: hot or not isn’t meant to be played in bed.
Copy: getting a good night’s sleep doesn’t have to be a game. thankfully, with our award-winning sheets the days of testing the limits of your ceiling fan are over. not only are our eucalyptus sheets significantly softer than cotton, but they are moisture-wicking and cooling, paving the way for a soothing, sweatless sleep. so pack up the wetsuit and leave hot or not for the middle schoolers, not midnight.
Headline: sleeping like a baby is a weird phrase.
Copy: why should we aspire to sleep like a baby? sure, babies sleep a lot, but that doesn’t mean they sleep well; they roll around more than hot dogs at a baseball game. at s&g, we aspire for better. with our soft-as-sin sheets, every night is a dream (literally). our snooze-inducing sheets are sustainably sourced and made with eucalyptus lyocell, your current sheets’ biggest fear. they’re softer than even the best cotton, adjust to your temperature throughout the entire night and are hypoallergenic. trying to sleep like a baby may work with other sheets, but now that we’ve raised the bar, we think a new phrase is in order. once you try our award-winning sheets, you’ll understand why.
SHEETS AND GIGGLESPunny bedding brand.
ZERO CANDY BARH: Weird is wonderful.
Copy: Or at least that’s what we believe. The world has tried to twist weirdness into being a bad thing, when in reality it is what makes us special. Without embracing our weirdness, we wouldn’t have a packaging design from the 1920’s, our special formula would’ve been altered to make an unnecessary number of slightly different ZERO bars, and we would feel like every other candy bar in the aisle. Don’t blend in, stand out.
H: Whoever decided that being weird is bad must have been really boring.
Copy: Those who don’t understand something often dislike it for that very reason. As a result, those who aspire to be ordinary often find those who embrace their weirdness to be daunting. Terms like “black sheep” and “misfit” are thrown out to make us feel like we’re doing something wrong by living authentically. I guess we could aim to be ordinary. But then we’d be like everyone else. Don’t blend in, stand out.
H: Black sheep, rejects, odd ducks, and weirdos unite.
Copy: What do we all have in common? We stand out. We don’t aspire to be ordinary. We strive for something bigger, something much scarier: to be ourselves. In a world full of cookie-cutter homes, being you can feel daunting. We know the feeling well. We’ve thought about conforming too. But where would we be if we did that? Don’t blend in, stand out.
H: Ordinary is overrated.
Copy: Or at least that’s what we believe. We are taught that boring is safe and weird is scary, when in reality it is what makes us special. Without embracing our weirdness, we wouldn’t have a packaging design from the 1920’s, our special formula would’ve been altered to make an unnecessary number of slightly different ZERO bars, and we would feel like every other candy bar in the aisle. Don’t blend in, stand out.
Weird is wonderful.
able scHeadlines:
H: Accessibility should be a given, not a gift.
H: Independence made accessible.
H: Don't judge a disability by it's visibility.
H: The easy way for you, the only way for her.
Visual: Showing a woman in a wheelchair sitting in front of a full elevator and not being able to get on.